When it comes to site performance, Duda’s got your back — we’re the #1 site-building platform with the best Core Web Vitals scores. This comes in handy especially now, with Google’s newest Core Web Vitals metric, Interaction To Next Paint (INP). INP measures the time it takes between a site visitor's action, like clicking a button or typing on the keyboard, and the visual feedback the site provides in response to that action. 

INP is replacing the First Input Delay CWV metric as of March 12, 2024.

As mentioned in this Search Engine Journal article from last month, we’ve seen it coming, so we already took the initiative of making sure your Duda sites will produce good scores for the INP metric, too. Today, over 75% of sites built on Duda already show a score within the “good” range for INP.

How Duda Achieved It

According to Ronny Shapiro, VP of Engineering at Duda, our approach involved profiling the platform to identify lengthy tasks and synchronous operations. By breaking them down into multiple tasks and prioritizing high-priority ones, among other strategies, we successfully lowered the overall INP score, which was our primary objective.

With this significant improvement in site performance, you can confidently create websites for clients, ensuring they maintain a competitive edge in the Core Web Vitals arena.

What constitutes a good INP score and how can you assess it?

A lower INP score translates to quicker response times, so it's advisable to target numbers below 200 milliseconds. To monitor and enhance the websites developed by your agency on Duda, you can utilize third-party tools such as WooRank, found in the Duda App Store. Additionally, setting up custom Google Analytics or Google Tag Manager events will allow you to transmit these metrics to GA4 effectively.